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Well-being and personalized beauty company adds Ioma, Ioma Hair and Made with Care brands.
March 8, 2023
By: TOM BRANNA
Editor
Unilever has sold several beauty brands to Ieva Group. Ieva bills itself as a “connected beauty company” linking wellbeing, personalized solutions and the environment. Specifically, Ieva acquired Intuiskin, the parent company of skin care and hair care brands Ioma, Ioma Hair and Made with Care. A purchase price was not disclosed. Following the deal, Unilever will return to being a minority shareholder in Intuiskin. Ieva Group was founded by Jean Michel Karam in 2020. It has perso...
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